UrbanConcepts

03/20/2026

FLOOR SAMPLE SALE - Electric Fireplaces at below-wholesale prices. We are clearing inventory to make room for new models. Linears, Traditional, and wall mount fireplaces available for local pickup only. Urban Concepts Modern Hearth corner of 9th Ave N & Harbor Lake Dr.

11/05/2025

No, your eyes are not deceiving you!
Next week's cold blast is going to be near historic for early November. The models are very aggressive and if they are right we may tie or break records set ~100 years ago.
These are wind chills for Tuesday morning BUT it is not out of the question that North FL will see actual low temps near freezing next Tuesday and Wednesday mornings.
Fire up the fireplaces! You don't have one? You have a week to get it :) WFLA News Channel 8

11/19/2024

11/18/2024

We are excited to unveil our new Fireplace design gallery to the Safety Harbor Chamber of Commerce this Wednesday!

05/10/2024

One of this week's projects was a beautiful beach condo remodel. The client wanted to replace her traditional style with a more contemporary vibe. helped us achieve the look by removing the old mantle and installing a 50" Symmetry in a sleek, yet cozy, build out.

If you are interested in updating your home's aesthetic, call us at 727-888-3473 to book a showroom appointment.

05/07/2024

How can we be so hot 🔥 and cool ❄️ at the same time?!

📞 Book a consultation to bring this contemporary design to your home.

05/02/2024

We love a "Flare" for the dramatic! 🔥 This gorgeous home, built by was designed with the fireplace feature as the main attraction. We worked with the builder and designer to come up with this sleek Room Definer, a 60" 3-sided gas fireplace.

Swipe to see the sexy backside 😉

04/30/2024

Another beautiful bedroom enhanced by Urban Concepts 🔥🔥🔥

This wood panel build-out encases a 60" ORION electric fireplace with television mounted above. If you are looking for a way to elevate your bedroom, call us to set an appointment in our showroom: 727-888-3473

04/26/2024

Looking to elevate your home's aesthetic? 🔥

Contact us to book an appointment and discuss how our expert designers can elavate your space.

04/11/2024

It's been another great week at Urban Concepts! Do you love the fireball look?

This was a gas insert fireplace from with added white fireballs to enhance our clients modern coastal look. Do you love it? Call us for a consultation!

03/29/2024

Transform your home into a cozy haven with Urban Concepts' exquisite fireplace collection. From sleek electric units to eco-friendly ethanol options, we offer unparalleled elegance and innovation for every taste and space.