07/28/2026
Behind the scenes at AMR Floral Design
Ever wonder what happens before we start designing?
This is a process & pull day.
As flowers come in, we process them so they can hydrate and last as long as possible. But when we're in the middle of a busy week, we're also pulling flowers for pre-orders at the same time.
On the right, Kenyon is focused on processing.
On the left, I'm (Shannon here, hi!) processing flowers while pulling stems for upcoming orders.
Pulling pre-orders helps us make sure every order gets exactly what was promised and keeps us from accidentally overselling a flower before it's even designed.
Processing our stems is vital for long lasting luscious flowers.
So a process and pull day eliminates an unnecessary step and makes us more efficient.
It's not the glamorous side of floristry... but plays a strong role. Not to mention, it makes designing quicker for us so we don't fall behind on orders.
Music credit- American Money by: BøRNS