The Plaid Bear STG

The Plaid Bear STG St. Germain + Northwoods apparel. New + Vintage cabin + lake decor, candles + so much more!

We mix vintage treasures with trendy throughout the store, stop in + see what's new.

We accidentally created a Pet Department.Okay, maybe not accidentally.We just kept finding things that dog lovers and ca...
06/11/2026

We accidentally created a Pet Department.

Okay, maybe not accidentally.

We just kept finding things that dog lovers and cat lovers would appreciate, and before we knew it, an entire section of the shop had gone to the pets. 🐾😄

Honestly? We wouldn’t have it any other way. ❤️

From handcrafted dog soaps and pet-themed décor to signs, gifts, kitchen towels, and a few things that are just plain relatable, there’s a little something for every pet lover.

Stop in see what treasures you can find for your furry friends.

06/10/2026

Some mugs just hold coffee.

These ones hold a little piece of the Northwoods. ☕️💙

Whether you’re a loon lover, living life on lake time, or happiest when you’re following the trail less traveled, these new St. Germain mugs are almost impossible to choose between.

The only real question is… which one are you reaching for first?

🦆 Loon
🌲 Lake Time
🐻 Happy Trails

Something tells us these won’t stay on the shelves for long.

And it feels like summer. ☀️ (we hope you sang that in your head like we did 😅) Okay, maybe not today… but this little c...
06/09/2026

And it feels like summer. ☀️ (we hope you sang that in your head like we did 😅)

Okay, maybe not today… but this little corner of the shop certainly does.

The bright yellow flowers, fresh strawberries, lemon-scented candle, and that striped pitcher in the background just have us dreaming of sunny days, farmers markets, lake time, and slow summer mornings.

If a season could be styled on a shelf, we think this might be it. 💛

Okay, can we talk about how cute these are?! 😍These St. Germain kids hoodies are now in stock and they might just be the...
06/08/2026

Okay, can we talk about how cute these are?! 😍

These St. Germain kids hoodies are now in stock and they might just be the perfect Northwoods sweatshirt for your little adventurer.

Soft, cozy, and featuring some of our favorite woodland friends, they’re ready for campground adventures, cabin weekends, boat rides, and everything in between. ❤️

Sizes 6mo- Youth Large available now at The Plaid Bear.

06/07/2026

If you’re raising little book lovers, you’re going to want to see these. 🤍

There is something magical about reading stories with your children.

Curled up at the cabin after a day on the lake.
Tucked into bed after an adventure-filled summer day.
A quiet moment together before the world gets busy again.

Our newest children’s books are full of woodland animals, Northwoods charm, and sweet lessons little hearts will love.

🧸 Bear and Hare Go Fishing
🦆 Little Loon Finds His Voice
🦉 The Wise Owl
🐻 You’re My Little Snuggle Bear
💃 Woodland Dance

The stories may be for children, but somehow the memories they create are just as much for us.

Wait… didn’t we just post these? 😅We did. But we know not everyone specifically comes to St. Germain, and we didn’t want...
06/06/2026

Wait… didn’t we just post these? 😅

We did.

But we know not everyone specifically comes to St. Germain, and we didn’t want the rest of the Northwoods feeling left out.

So behold… the Up North Wisconsin version. 🤍

Same elevated embroidery. Same ridiculously good buttery color. Same cozy feel.

Just a little more inclusive for everyone whose mailing address may be different, but whose heart still belongs Up North. 🌲

Available now at The Plaid Bear.

Whether you’re heading to the beach, the boat, a picnic, a concert, or just relaxing in the backyard, these St. Germain ...
06/05/2026

Whether you’re heading to the beach, the boat, a picnic, a concert, or just relaxing in the backyard, these St. Germain roll-up blankets make it easy to bring a little comfort along.

They roll up neatly, have a convenient carrying strap, and are perfect for all your summer adventures. ☀️🌲

Available now at The Plaid Bear.

A little piece of Up North you can take home.Because sometimes all it takes is your favorite mug and a hot cup of coffee...
06/04/2026

A little piece of Up North you can take home.

Because sometimes all it takes is your favorite mug and a hot cup of coffee to bring you right back to the lake.

Available now at The Plaid Bear. ☕️🌲

06/03/2026

Looking for a new favorite hat? 🧢

We’ve got a great selection of Up North and Northwoods-inspired hats that are perfect for days on the lake, weekends at the cabin, afternoons on the golf course, or just everyday wear.

Classic styles, comfortable fits, and plenty of personality.

Stop in and find the one that feels like you. 😎

Buttery soft and dangerously comfortable. 🇺🇸❤️These patriotic lounge pants from Brief Insanity are the kind of pants you...
06/02/2026

Buttery soft and dangerously comfortable. 🇺🇸❤️

These patriotic lounge pants from Brief Insanity are the kind of pants you put on “just for a minute” and somehow end up wearing all day.

Perfect for holiday weekends, campfires, cabin mornings, lake days, and relaxing after a long day in the sun.

Trust us when we say… once you feel them, you’ll understand. 🤍

Available now at The Plaid Bear. 🇺🇸✨

Address

226 Highway 70 E St. Germain
Saint Germain, WI
54558

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+17154791790

Website

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