Roy Hospitality Design

Roy Hospitality Design Roy is a full service hospitality design studio offering interior design services, concept consulting

Two bars can pour the same drink and be doing completely different jobs.One wins the night. People cross town for it, ph...
09/25/2026

Two bars can pour the same drink and be doing completely different jobs.

One wins the night. People cross town for it, photograph it, talk about it for a week. The other wins the decade. Nobody travels for it, and it is full on a wet Tuesday in February.

The briefs pull against each other, and only one of the two can actually be designed.

New on Insights. Link in bio.

Signage is the only part of a project that is branding and interiors at the same time.It has to read from across the str...
09/17/2026

Signage is the only part of a project that is branding and interiors at the same time.

It has to read from across the street and from the next table, sit in its neighborhood without shouting, and still look right in five years, after the menu has changed twice.

Six of ours, all on glass.

Inspired by the warmth of a great listening room, Hi-Fi Wine Merced brings together wine, music, and community in a spac...
09/08/2026

Inspired by the warmth of a great listening room, Hi-Fi Wine Merced brings together wine, music, and community in a space designed to feel collected, comfortable, and inviting.

From custom furniture to thoughtful residential details, every element was chosen to create an experience that feels elevated without losing its sense of ease.

The room came with two problems: it is narrow, and there is not much daylight.Rattan softens both. Soft floral wallpaper...
09/03/2026

The room came with two problems: it is narrow, and there is not much daylight.

Rattan softens both. Soft floral wallpaper draws you toward the back of the space and balances the masculine energy of the industrial architecture. Curved detailing on the back bar, the dining room, and the window to the back hallway settles the whole room into a Mediterranean language.

Mattina is an all-day cafe in the Fillmore, made to look after its neighbors from the morning on.

For twenty years, fast casual sold the same promise: fresher than fast food, cheaper than a restaurant, quicker than bot...
08/28/2026

For twenty years, fast casual sold the same promise: fresher than fast food, cheaper than a restaurant, quicker than both.

That promise worked right up until everyone made it. The drive-thru is fresh now, the app is fast, and quality ingredients are table stakes from the airport to the strip mall.

So the brands pulling ahead in 2026 have quietly stopped competing on either one. What they compete on instead turns everything the category learned about scale inside out.

New on Insights, Link in bio.

HospitalityBranding

Before it was a pasta counter, it was an auto repair shop.Most of the design followed from that. The industrial characte...
08/20/2026

Before it was a pasta counter, it was an auto repair shop.

Most of the design followed from that. The industrial character stayed and carried the room, with old-world Italian layered over it: brass running through the space, greenery in the corners, colour and warmth doing the rest.

Italian undertones inside the grit of the Mission.

CommercialInteriors

Fifteen-minute delivery was supposed to make the grocery store disappear. Dark stores on the edge of every neighborhood,...
08/18/2026

Fifteen-minute delivery was supposed to make the grocery store disappear. Dark stores on the edge of every neighborhood, an app that remembers your usual so you never have to think about it again.

The grocers people are queuing around the block for do the opposite. They ask you to show up, slow down, and browse. They are more expensive, more crowded, and slower to move through.

Something else is being sold in those rooms, and design is what sells it.

Vacation mood.Spaces that transport.
08/12/2026

Vacation mood.

Spaces that transport.

MIXT is a flagship location designed to evolve alongside the brand.ROY integrated Mixt’s existing identity into a warmer...
08/04/2026

MIXT is a flagship location designed to evolve alongside the brand.

ROY integrated Mixt’s existing identity into a warmer, more modern hospitality experience built around scalability, recognition, and brand storytelling. From oversized murals to custom wallpaper patterns and signature tile details.

More from the project on thisisroy.com.

07/31/2026

Shore Gregory of Row 34 on Boston’s restaurant future: they took their swing at a time when it still felt possible for independent operators to make it.

Now, with costs through the roof and big national groups filling the spaces, that window is narrowing. His hope? “We just don’t pull the ladder up behind us.”

The next crop of independent restaurants will make the city better, if the people who got in let them. New episode of Hot Gossip. Link in comments.

Address

3027 Fillmore Street
San Francisco, CA
94123

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+14158515629

Website

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