09/28/2026
Three years ago, BOJAGI made its debut at the SF Chuseok Festival. Back then, the traditional art of bojagi wasn’t widely known, but I poured my heart into a mission: educating, sharing, and bridging my love for Korean craft and heritage with our vibrant San Francisco community.
Stepping into our 3rd annual festival this weekend felt completely surreal.
For the first time, I spent less time explaining what bojagi is, and more time reconnecting with familiar faces, loyal supporters, and repeat customers. Seeing so many of you return—bringing your friends and family along to share in the magic—moved me beyond words. You didn’t just come to shop; you came to celebrate a shared love for this timeless tradition.
A massive shoutout to my fellow Korean American entrepreneur community. Watching everyone lead with passion, hospitality, and pure heart to share Korean culture with SF is endlessly inspiring. Deepest gratitude to my incredible peers:
✨ INNOVATUS
✨ SOHN
✨ THE KORNER STORE
✨ JILLI SF
✨ VOLCANO KIMCHI
SŌHN INNOVATUS The Korner Store Bites & Vibes Volcano Kimchi
To the SF Chuseok Festival 8th Annual Bay Area Chuseok Festival Committee and all the tireless volunteers—thank you for building such a meaningful space for our community to thrive. And a special thank you to 앤지 for crafting such a thoughtful social campaign that brought so many new and old friends to our space.
Thank you, San Francisco, for embracing BOJAGI and keeping this beautiful tradition alive. Here’s to many more years of wrapping with love! 💖🇰🇷✨
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