11/01/2016
As value the staging in other parts of the world? http://us.hola.com/decoracion/2012103161539/home-staging-que-es/
Do you know what the 'Home Staging'?
It is a new way to facilitate the sale or rental of a dwelling, preparing and decorating it with the aim of showing a more attractive image.
31 OCTOBER 2012 BY HOLA.COM
If we talk about Home Staging, most readers will have no idea of what we mean. Well, it is a very common practice in Europe leading a few years gaining strength in our country.
The meaning of the expression in Spanish is something like 'staging of the house'. And it comes to preparing the house to be sold or rented, to call the attention of potential buyers. Come on, make it more attractive, 'desirable', with minimal investment that does not involve at all anything like reform.
We all know and more in this section- the importance of decoration when giving a home image. Well, that is exactly what they think those who implement the Home Staging.
He explains Matthieu Bouchon, responsible for Bcn Home Staging, one of the leading companies in this field, operating in Barcelona: "The real estate sector is in full revolution and new methods are imposed. The Home Staging is one of them: care cosmetic presentation of a home, prepare it in a certain way, using decorative resources to make it more attractive and thus sell or rent faster. "
According to Matthieu results are extraordinary. Simply hanging in the real estate Internet portals images with the 'new look' of the house, visits multiply. And it's more likely to be sold or rented.
Lumina responsible for Home Staging, a company based in Madrid, are Caroline and Barbara Jurgens Dircksens and they also are clear that their work has spectacular results: with Home Staging, waiting days for sale are reduced from 130 to 35. And the rate negotiation, going from 9% to 3%.
Because its work is "to make it look households and captivate the first impression. It is capturing the attention of prospective owners in seconds. "
This form of marketing which moves away from the major reforms and approaches accessible it is in its first years of implementation in our country. But the prospects are good: "We conducted a market survey among potential service users in Spain, and 50% of respondents believe that the Home Staging can be the first step to facilitate the sale or rental of a house"
One of the reasons for such a good future explains: "Lower the price of a home involves, at least, a discount of € 5,000 or 10,000 or even more. In comparison, a service of Home Staging is a good investment to accelerate the sales process ", they say.
Because of no reforms, but small changes involving large differences are. Caroline and Barbara speak: "The most common is to clear a house, and 'depersonalize'. We usually have many things in our homes. We have personal things, souvenirs, but also collect objects ". The idea focuses on achieving neutral and universal environments.
Matthieu summarizes: "Each case is unique. There are heavily loaded floors, empty flats or badly worn. But the most common usually paint; repair small details (a faucet, a crystal, a socket); clear, remove overload furniture. And if it is empty, we furnished it, modernizing, cleaning, lighting ". And all for assumable prices.
Es una nueva manera de facilitar la venta o alquiler de una vivienda, preparándola y decorándola con el objetivo de mostrar una imagen más atractiva