Competitive Market Analysis
• Review proposed land acquisition, surrounding properties,
terms and conditions.
• Tour competitor’s model homes, research standard and option
features, pricing and interview salespeople for buyer profile.
• Report Findings along with photos and combine with third
party market data.
• Review Proposed product, make recommendations
Prospect & Buyer Profile
database and reports (Custom Proposals)
• Create custom databases to hold prospect and buyer information.
• Create custom reports to be distributed on a periodic basis to client. Consumer Research, Surveys and Focus Groups (Custom Proposals)
• Assist with development of consumer questionnaires and work
with data collection agencies to implement collection of data.
• Assist with development of program for focus groups to
further in-depth studies of consumer wants and needs. Model Merchandising (psf)
• Preliminary floor plan review and recommendations.
• Presentation of concept boards and space planning.
• Provide material specifications for product including but not
limited to flooring, countertops, shower surrounds, light fixtures,
wall reatments including faux finishing, Venetian plaster, paint
and wallpaper, ceiling fans, appliances, plumbing fixtures,
built in media, shelving, and desks.
• Provide exterior color pallet for city approval.
• Provide furniture, lamps, artwork, accessories, soft window
treatments, bedding, murals, wallpaper, special wall treatments,
Model Maintenance
Annual contract – rates vary by refresh rates every 3 / 6/ 12 months
Where needed and appropriate:
• Replace light bulbs including china cabinets and bookcases.
• Replace stolen accessories and candles
• Replace table linens, kitchen themes
• Refresh beds, staple skirts, fluff pillows, reposition comforters
• Retie towels and replace ribbons and towel accessories
Additional costs over above fees: Replacing stolen furniture, rugs, artwork, damaged bedding or window treatments.
