Seelie Studio

Seelie Studio Naturally dyed apparel, home goods, and fine art. Workshops and production dyeing.

Join us for a hands-on workshop where conservation meets craft. We’ll dye merino wool scarves using natural pigment from...
03/09/2026

Join us for a hands-on workshop where conservation meets craft. We’ll dye merino wool scarves using natural pigment from purple sea urchins found along the Sonoma Coast🌊

You’ll learn how urchin spines are harvested and processed to create vibrant natural dye, and hear from Seelie Studio founder Margaret about her journey (and many experiments) with this unusual material.

Along the way, we’ll explore the story of purple sea urchins and their role in our coastal ecosystems — and how their recent population boom has contributed to the loss of kelp forests.
You’ll leave with a Climate Beneficial Verified merino wool scarf dyed with urchin-sourced color 👩🏼‍🎨.

✨ April 25 — Sea Ranch, CA

Spots are limited. Link in bio to join us!

02/28/2026

We had such a fun weekend 🌊�
Sea Urchin Dye Workshop at , then over to Rivian × .bayarea for more ocean-inspired color exploration.

Missed it? Don’t worry — we’ll be back at Sea Ranch on April 25.�
Link in bio. Come dye a scarf this time 🧣👾

If you’ve spent time along the coast, you’ve probably seen them — spiky, bright-purple little creatures tucked into tide...
02/10/2026

If you’ve spent time along the coast, you’ve probably seen them — spiky, bright-purple little creatures tucked into tide pools or scattered across rocky shores. They’re called purple sea urchins, and they’ve long been part of California’s marine ecosystems 👾🌊

A series of unfortunate shifts — warming ocean waters and the loss of natural predators — has allowed their numbers to grow quickly in some regions. Many urchins now spend their days munching on kelp, turning lush underwater forests into bare rock.

Using purple urchin spines to create natural dye pigments is one way we pay attention to these changes and support kelp recovery efforts along the coast.

If you’d like to learn more, join us at Sea Ranch on February 21.

📷 by

Join us in Sea Ranch along the Sonoma Coast on February 21, 10:30am–2:30pm for a hands-on natural dye workshop using pur...
02/01/2026

Join us in Sea Ranch along the Sonoma Coast on February 21, 10:30am–2:30pm for a hands-on natural dye workshop using purple sea urchins🌊

You’ll meet live urchins and learn how their spines create soft, sea-derived color together.

No previous experience required!

To sign up, click the link in our bio. See you soon👾

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12/6 is almost sold out! Sign up at seeliestudio.com/workshops or via link in our bio.What’s the difference between the ...
10/27/2025

12/6 is almost sold out! Sign up at seeliestudio.com/workshops or via link in our bio.

What’s the difference between the Dec and Jan workshops at ?

- December, you’ll dye a wool scarf, silk pillowcase, and silk squares. You’ll use a 1/2 gallon dye bath.

- January, you’ll dye a 100% Marino wool beanie that’s Climate Beneficial Verified. You’ll use a 1 gallon dye bath.

- BOTH workshops include a behind-the-scenes tour of the aquarium and chance to meet live sea urchins.

- BOTH workshops are kid-friendly.

We can’t wait to dye with you!

Sign up on Eventbrite or link in our bio 👾 Space is limited. Nov 8. ABOUT THE WORKSHOP The Fibershed Learning Center is...
10/25/2025

Sign up on Eventbrite or link in our bio 👾 Space is limited. Nov 8.

ABOUT THE WORKSHOP
The Fibershed Learning Center is excited to offer Seelie Studio’s most in-depth urchin dye workshop to date!
For the first time, Margaret Seelie, the founder of Seelie Studio, will show you the entire urchin dye process, beginning with how we source the urchins, process their bodies, and create dye. You’ll have your own dye station where you’ll experience this unforgettable natural dye process and dye a Climate Beneficial Certified Merino Wool beanie sourced in California.
For the first time, Seelie Studio will also have live urchins in class. You’ll learn about our spikey friends with PhD student and urchin extraordinaire Maddie Armstrong.

WHY URCHIN DYE?
Sea Urchins are incredible creatures. However, due to human impact, their populations have gone unchecked, and they have consumed 95% of the kelp forests in California. In efforts to help the kelp and honor these animals, we will create a beautifully dyed beanie using urchins from various kelp restoration projects along the West Coast. Join us at the intersection of environmental responsibility and artistic expression.

10/19/2025

Go from live urchin to pink dye in our workshop on Nov 8. Sign up via link in bio 👾

Meet live urchins and dye a beanie with their spines 👾Nov 8 at For the first time, Margaret Seelie, the founder of Seel...
10/19/2025

Meet live urchins and dye a beanie with their spines 👾Nov 8 at

For the first time, Margaret Seelie, the founder of Seelie Studio, will show you the entire urchin dye process, beginning with how we source the urchins, process their bodies, and create dye. You’ll have your own dye station where you’ll experience this unforgettable natural dye process and dye a Climate Beneficial Certified Merino Wool beanie sourced in California.

For the first time, Seelie Studio will also have live urchins in class. You’ll learn about our spikey friends with PhD student and urchin extraordinaire Maddie Armstrong.

Why urchin dye?
Sea Urchins are incredible creatures. However, due to human impact, their populations have gone unchecked, and they have consumed 95% of the kelp forests in California. In efforts to help the kelp and honor these animals, we will create a beautifully dyed beanie using urchins from various kelp restoration projects along the West Coast. Join us at the intersection of environmental responsibility and artistic expression.

Are kids allowed to attend your workshops? ABSOLUTELY! We love watching little ones light up when urchin dye fizzes or i...
10/19/2025

Are kids allowed to attend your workshops? ABSOLUTELY! We love watching little ones light up when urchin dye fizzes or indigo dye magically changes color. Plus, every workshop is about environmental responsibility which empowers the next generation to change the world!

Our upcoming workshops at are perfect for little ones. Not only will they create dye from sea urchins but they’ll also get a secret behind-the-scenes tour of the tanks and animals 🤫🦦🦈🐙

Ten years old and up is recommended for our workshops. If you have a younger one you’d like to bring, contact us via DM or [email protected] and we’ll guide you through how to have a safe and fun experience. 🌈

Dye a Kitchen Set with Food Waste 11/22 🦃 Create a spectrum of delicious colors from everyday foods. You’ll extract colo...
10/19/2025

Dye a Kitchen Set with Food Waste 11/22 🦃

Create a spectrum of delicious colors from everyday foods. You’ll extract color from avocados and onion skins and then modify the dye to create new colors. You’ll dye two linen napkins and a tea towel. No experience necessary; we love beginners!

Link in bio to sign up 🥑
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10/19/2025

LIMITED TIME: Plant-dyed apparel at in the Mission 💙 Linen pants and tops, and our collection of Upcycled sweaters, scarves, pillowcases, and doilies.

Our entire stock of these one-of-a-kind indigo dyed pieces are there for you to try on and take home. Once they’re gone, they’re gone for good! 💨

NEW Workshop 👾 Dye a Beanie with Sea Urchins! You’ll use urchins from kelp restoration projects 🌱 to dye a Climate Benef...
10/19/2025

NEW Workshop 👾 Dye a Beanie with Sea Urchins! You’ll use urchins from kelp restoration projects 🌱 to dye a Climate Beneficial Verified Marino wool beanie made in the USA - it doesn’t get more green than that!

2 dates available:
~ Nov 8 at in Point Reyes Station
~ Jan 10 at in San Francisco

Links to sign up in bio 🎟️. Space is limited.

Address

60 Sea Walk Dr
San Francisco, CA
95497

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