06/13/2026
We had the absolute honor and pleasure to work with Sam Minkoff and the SE Productions team to design, engineer and deliver the coveted ceremonial Superbowl rings to our hometown hero's the Seattle Seahawks. In a short 4 month time frame we had the challenge of designing and executing a ring delivery concept that had never been done before.
The event included 3 phases:
An entry hallway to a 360 degree bar and lounge
An elegant dinning hall where we dropped dinner, beats and some rings.
And a final show room stage where Metro Boomin kept us partying till the end of the night.
For those that know me personally... you know I can't resist a challenge. Especially when it's something that's never been done or attempted. When Sam told me he wanted to figure out how to lower the rings onto the dinner table, we said "challenge accepted!" then we found out that it wasn't just the players and coaches who get rings... there are 224 rings. 6 53' trailers, 160 points, 224 wireless fixtures and 5 days later we can now say challenge completed.
Along the way we also broke another record... special shouts out to GLP - German Light Products and the new series of Nexus lights. If you haven't gotten a chance take a look, it's a really cool product. This event is currently the record holder for simultaneously running 224 Nexus fixtures.
Concept/Decor: SE Productions
Lighting Design: Joe Cole
Lighting Programmer and Operation: Tyler Joyce
Master Electrician: Maryalice W**d
R90 Crew: Levi Plumb, Jocine Chapman, Dwight Upton, Alexa Nader, Colin Bronson, Eugene Cognmen, Adam Simer, Kimmy Hartman.
Rigging: Matthew Klemisch with Precision Rigging
Video: Positive Systems
Automation: Cyberhoist USA
And of course we couldn't have done any of it without the support and hard work of our shop staff! Thanks for pulling weekends and overtime to keep us going.