11/12/2024
Muse Monday
Romero Britto
Brazilian born Artist Romero Britto was inspired at an early age by bright colors and bold visuals. Growing up poor in Brazil he used art to bring happiness to him and those around him. That happiness has been his Muse ever since.
Founder of the Happy Art Movement, Britto has used his works, both private and public, to bring happiness, fun, love, and hope to art fans everywhere and inspiring millions worldwide.
He is a firm believer that, “Art is too important not to share.” Therefore he has created innumerous public art installations so everyone can feel the happiness and optimism his paintings are meant to inspire.
As a child he would sketch on scraps of cardboard and paper, drawing inspiriation from artists like, Toulouse Lautrec, Pablo Picasso, and Henri Matisse. Using geometric shapes, vivid colors, and pop culture references, Roberto found his voice and a style dubbed “neo-pop cubism.” He created art out of optimism, lifting him out of his surroundings as a youngster, and all the way to Miami in the 80s.
A major campaign for Absolut Vodka in 1989 rocketed him to fame in America. His work with Absolut saw him compared to heaven hitters of the time, Keith Haring and Andy Warhol. Since then he’s become one of the most licensed artists in history. Working with brands like, Grand Marnier, Apple Computers, Pepsi Cola, IBM, Disney, Mini Cooper, BMW, Audi, Bentley, Movado, Volvo, Campari, the Mariner of the Seas for the Royal Caribbean Cruise Line. He has also illustrated several books published by Simon & Schuster and Rizzoli.
Romero has worked with all types of media including watercolor, pen and ink, serigraphy, lithography, acrylic, and even finger paint, always leading with happiness. Having settled in Miami, he happily sees over his 60,000 square foot studio, hosting major art events and too many celebrities to name.