08/20/2026
Dallas Market Recap š¤
This was only my second time making it to market since opening Sweet Linen. Between being pregnant, having Jett, and keeping up with the big kidsā schedules, getting away to buy in person hasnāt been easy. So being back at market this week felt extra specialāand reminded me how much I love this part of what I do.
I am so picky about what makes it into Sweet Linen. There is no āone size fits allā when Iām buying. I touch and feel every single piece of clothing on the rack. Something can be the cutest thing Iāve ever seen, but if it doesnāt feel good? Immediate no. š
Iām not trying to compete with Amazon, Target, or whatever fast-fashion brand is trending right now. I want Sweet Linen to be different. I want to bring in a thoughtfully curated collection of quality pieces at the best prices I can possibly offer them.
Being in a small town and wanting to keep my prices as accessible as possible sometimes means taking a hit on my margins. But Sweet Linen has never been just a store where I sell things and make money.
For me, itās about the experience. Itās about helping women find pieces they genuinely love and feel good in. Itās about bringing you quality things that can live in your closet for yearsānot just until the next trend comes along.
Iām not chasing trends. Iām chasing connection and trust with my customers. And I want you to know that when you pick something up at Sweet Linen, there was a lot of thought behind why itās there.
And youāll see in the last pic- on the flight home, I looked out the window and saw this view. I literally said out loud, āHi, God.ā š¤
It was one of those moments where I felt Him so clearly saying, stay the course.
Keep doing it your way. Keep being intentional. Keep trusting where Iām leading you.
So thatās exactly what Iām going to do. š¤
I came home from Dallas feeling incredibly excited about whatās ahead for Sweet Linenāand even more sure of why I started it in the first place.
