28/01/2026
✨𝐓𝐒𝐔𝐑𝐔𝐇𝐀 𝐃𝐑𝐔𝐆 𝐒𝐓𝐎𝐑𝐄 – 𝐕𝐈𝐄𝐓𝐍𝐀𝐌 𝐃𝐄𝐒𝐈𝐆𝐍 𝐏𝐑𝐎𝐉𝐄𝐂𝐓 ✨
𝐓𝐲𝐩𝐞: Retail store – Pharmacy, Cosmetics, Daily Essentials
𝐂𝐥𝐢𝐞𝐧𝐭: TSURUHA Drug Store
𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐨𝐧 𝐓𝐢𝐦𝐞: 2025
As TSURUHA’s first retail store in Vietnam, this flagship project serves as a brand-defining milestone in the company’s Southeast Asia expansion.
We designed a welcoming, vibrant retail environment that 𝐛𝐥𝐞𝐧𝐝𝐬 𝐫𝐞𝐟𝐢𝐧𝐞𝐝 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜𝐬 𝐰𝐢𝐭𝐡 𝐜𝐨𝐥𝐨𝐫𝐟𝐮𝐥, 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐭𝐨𝐧𝐞𝐬 tailored to Vietnamese customers. Alongside TSURUHA’s iconic red, we incorporated a palette of 𝐩𝐚𝐬𝐭𝐞𝐥 𝐛𝐥𝐮𝐞, 𝐲𝐞𝐥𝐥𝐨𝐰, 𝐩𝐢𝐧𝐤, 𝐚𝐧𝐝 𝐬𝐨𝐟𝐭 𝐧𝐞𝐮𝐭𝐫𝐚𝐥𝐬 - creating a cheerful and approachable space for all ages.
The layout features clearly zoned product areas—healthcare, beauty, mother & baby, supplements—with wide aisles, intuitive navigation, and well-marked signage. Interactive areas and promotional displays are integrated throughout the store to encourage engagement and longer customer visits.
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