24/03/2026
Game, Set, Shred! 🎾🎿
We are incredibly proud to present our work for the HEAD showroom in Salzburg, where we have transformed the massive 300 m² flagship store into an energetic fusion of tennis and skiing.
With our unique ‘TAPE OVER’ concept, we have redefined shop design by incorporating the aesthetics and graphic style of urban art.
Our core concept was to define a dynamic new architectural language for the entire space.
We used vibrant, colour-coded and precisely cut MACal films from to create geometric, linear patterns that draw the eye to the products. Whether it’s the bright cyan or the vibrant neon colours – every line connects the energy the sport with the product itself.
The entire showroom now pulses with movement, making it not just a retail space, but an immersive experience.
For the Tennis area, we crafted a system of explosive, abstract dynamic lines - like that electric cyan - that mirror the speed, precision, and power on the court.
The Ski zone offered an even greater challenge and artistic opportunity. Beyond the linear flows, we included a massive, dedicated mountain artwork as a special additional highlight, connecting this global sports brand to the unique spirit of its Salzburg location.
A special thanks to / / for the incredible trust and collaboration!
Discover how this blend of sport and art can elevate your next project. Tap the link in our bio for a deeper look at the process.
