While there are several tools available to measure performance of an online business, the real world businesses especially those exists in brick and mortar world severely lacks them. Most of these businesses rely on year’s old methodology of footfall counting, past sales data combined with intuition to make sales and marketing related decisions. Unfortunately, such methodology lacks the ability to answer simplest question-number of repeat visitors on a particular day. Repeat visitors are one of the key performance indicators as it indicates visitor affinity for the venue. Likewise there are several key performance indicators (KPIs) which can be smartly utilized by business’s executives to make informed decision making. Chekkins system is especially designed and developed by industry experts who have years of real world industry experience in utilizing technology to influence the bottom line of revenue and profitability of businesses. Chekkins analytic engine uses real time data to statistically answer key questions as mentioned below:
• What is the total footfall in and around your venue?
• What is the average visitor conversion rate?
• What is the peak business hour? How to efficiently utilize man-power resources?
• What is the percentage distribution of new customers vs repeat customers?
• What is average time spent by visitors at your venue? What are hot zones inside your venue? (Most visited and most time spent)
Currently, Chekkins system is targeted to meet requirements of following businesses:
1. Super market & Retail shops
2. Shopping Malls
3. Events (Conferences/trade shows etc.)
4. Multiplexes/Theatres
5. Casinos
In case you are one of the businesses mentioned above and would like to use real-time visitor’s data and KPIs to make smart sales, marketing related decisions, feel free to contact us at [email protected].
