13/03/2026
Behind the scenes 👀, the stuff I would never dream of posting
So what happens when a whatnot stream doesn’t go to plan? 😬
✨Over the past few weeks I’ve noticed a drop in viewers, engagement in chat and sales for the Saturday morning show.
✨What you’ll see - I’ll carry on talking to chat even when it’s only me and the show lasting for an hour. For me this gives me data on what to do next and anything that could be affecting the stream like signal quality.
✨What you don’t see straight after a stream - I’ll go eat and decompress before packing away the show set up. I find it mentally tiring making conversation by myself for an hour.
✨A few days after - I’ll look at the analytics, how many times was the show viewed, what was the highest number of people watching at one time and how much the show was booked marked. I have a list of variables to test.
💫Show thumbnail
💫Show title and keywords, categories
💫Show day and time
💫Style of show
💫Product offering on the show
🌟Then the testing begins🌟
Change one variable per test and compare the results. This takes a month minimum. Keep what works and drop what doesn’t. I’ll work through the stages of bookmarking a show, attending a show, follows and engagement in the chat to sales. There’s no point changing what affects sales if people aren’t bookmarking and attending shows in first place. It’s also the reason I’ll stay on a quiet show for the minimum of an hour, I need that consistent data.
✨When does the testing stop?
Short answer - never. My audience’s needs change therefore I will with them.
From a quiet show to an improving show?
When the chat is lively, a handful of regulars pop in weekly and I’m in a good place to stay engaging. Sales will naturally flow from this. 😁
🧐Remember - buyers do not owe you anything, sellers are here to fulfil buyers needs and desires.
Onto the next experiment! 🧪
If you’re curious on how my testing goes or more behind the scenes. Let me know in the comments and seriously thank you for taking the time read all this 💜
Stay magic, Juju ✨