What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm Saturday 9:30am - 5pm

Country & Eastern

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Country & Eastern

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We stock authentic rugs, textiles and craftwork from South Asia. Pop in Mon-Sat: 9.30-5

22/10/2026

Our range of embroidered textiles from Kutch are selling fast this season. Available are cushion covers, glasses cases, coin purses, pencil cases, decorative bells and bags in a variety of sizes. Perfect as gifts and as beautiful textural additions to your interiors.

Kutch is India’s largest district in the western state of Gujarat and is home to 21 types of textile and non-textile craft traditions. The region is made up of various communities, each with its own distinct embroidery styles.

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20/10/2026

Our flatweave kelims are a firm favourite among our customers and for good reason 🤩 They are incredibly versatile, boasting a huge range of colourways and designs that effortlessly uplift a room. Our range of ghalmori kelims come in deep, rich palettes, making them perfect for the season 🍂🍁

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19/10/2026

We are pleased to say more kelim cushion covers have been added to the website for you to browse from the comfort of your home 🛍️👩‍💻 Each has been made using a handwoven kelim rug from Maimana, Northern Afghanistan. Using local, mostly vegetable dyes, this kelim cushion cover is entirely unique in both geometric patterning, positioning and colouration. Come into our Norwich based shop to see the full range

13/10/2026

We are delighted to announce our hand-embroidered crewel curtain and cushion cover range from Kashmir is back in stock 🎉 We have plenty of delicately hand embroidered designs to choose from in a selection of materials to suit your interiors. Available in store and online here: https://thesouthasiacollection.co.uk/shop/?filter_craft=crewel-work
Don’t wait, these are in high demand 💫🍂

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08/10/2026

The leaves are falling and there’s a chill in the air 🍂🥶🎃 Autumn is well and truly here and it’s time to get cosy and get your home and wardrobe looking fit for the season! 🍁 Pop in Monday-Saturday 9.30-5 or click the link in bio to browse our range of handmade soft furnishings and clothing.

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22/09/2026

Autumn is here at Country & Eastern! Here are some seasonal highlights from our range of beautifully handmade textiles with embroidered detailing. They work wonderfully as throws for bedspreads and sofas and we have a variety of designs and colourways to suit your home. Limited stock, in store only!

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16/09/2026

We’ve had a restock of our beautiful patchwork cushion covers! Each unique with beautiful embroidered details 🦜 Limited stock and in store only so be quick. Let us know your favs in the comments 👇

09/09/2026

Our Kazaks are bright and uplifting with stunning contrast of colours and geometric patterns. Soft to the touch, durable and luxurious, these beautiful traditional rugs are hand knotted in Afghanistan. These are among the largest sizes of rugs available in store.

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01/09/2026

We’re hiring! 🎉 Could you be part of our friendly retail team here 2-3 days a week? 🛍️ Country & Eastern is the shop for We specialise in the retail of ethically sourced crafts from South Asia and surrounding countries ✨

Job Role:
• Serving customers, including use of till
• Responding to telephone enquiries and online orders
• Upkeep of shop displays and day-to-day housekeeping
• Will involve lifting and moving objects and shop stock.

Be sure to share this opportunity with your friends who may be interested too! ✨

Applications open until Thursday 10th September 🔔

Further details can be found on our website via the link in bio under ‘Shop’ work opportunities. Apply by CV and covering letter via email [email protected] more info here: https://thesouthasiacollection.co.uk/work-opportunities/

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24/08/2026

We’ve been busy behind the scenes working on our online shop and we’re delighted to present our limited range of stoles and dupattas. Each piece is delicately handwoven in Bhujodi village, Kutch, Gujarat, India, using the traditional craft technique of extra-weft weaving. In this intricate process an additional weft yarn is introduced with a shuttle to create patterns and motifs that have the delicate, dimensional appearance of embroidery.

The piece is woven with carefully dyed yarn on a handloom, bringing together skilled craftsmanship, traditional techniques, and the distinctive character of handwoven textiles. Each piece is unique and reflects the artistry of the weaver.

Tap the link in bio to see more online, also available in store but hurry before we sell out!

https://thesouthasiacollection.co.uk/shop/

Address

The Old Skating Rink Gallery, 34-36 Bethel Street
Norwich
NR21NR

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm
Saturday	9:30am - 5pm

Telephone

+441603663890

Website

https://thesouthasiacollection.co.uk/shop/

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